Steal My $239/mo Google Reviews Automation

I'm sharing my secret for automating Google reviews with zero effort. Whether you prefer no-code, low-code or full-code setup, I've got you covered.

Luis
May 02, 2025
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In my previous blog post, "I got tired of responding to reviews so I did this", I covered the key benefits and external advantages of automating review responses. In this post, we'll dive into the technical side—showing you exactly how to set up your own Automated Reviews tool, whether you prefer no-code, low-code, or a full-code approach. This way, you can easily integrate automation into your business strategy, regardless of your technical background.

1. No-Code: Zapier Google Review Response Automation

Step-by-Step Guide:

  1. → Create a Zapier Account: Sign up at zapier.com if you don’t already have an account.
  2. → Connect Your Google Business Profile: In Zapier, create a new Zap. Set the trigger app as “Google Business Profile” (sometimes called Google My Business). Choose the trigger event: “New Review.” This will start the automation whenever a new review is posted.
  3. → Add Filters or Delays (Optional): Add filters to respond only to certain types of reviews (e.g., only 1–3 star or only 5-star reviews). Optionally, add a delay (such as 2 days) before sending a response, allowing time for manual review or thoughtful replies.
  4. → Create the Automated Response Action: Set the action app to “Google Business Profile” (or use a tool like ChatGPT for AI-generated replies). Choose the action event: “Reply to Review.” Draft your response template. Use dynamic fields to personalize replies (e.g., customer's name, star rating, or review text). Create different templates for positive and negative reviews if desired.
  5. → Test Your Zap: Use Zapier's built-in test feature to ensure the automation works as expected and responses are sent correctly.
  6. → Turn On the Zap: Once tested, enable the Zap. From now on, new Google reviews will automatically receive your customized response.
Zapier Workflow

Zapier Workflow

Example Workflow Outline:

  • Trigger: New review on Google Business Profile
  • (Optional) Filter: Only 1–3 star reviews
  • (Optional) Delay: Wait 2 days before responding
  • Action: Post a personalized reply using a template

Pro Tips:

  • Use dynamic fields for personalization.
  • Regularly review responses to ensure quality and brand alignment.
  • Send notifications to Slack or update a Google Sheet for tracking and team collaboration.

2. Low-Code: Google Review Response Automation with Pipedream

Step-by-Step Guide:

  1. → Create a Pipedream Account: Sign up at pipedream.com.
  2. → Connect Google Business Profile: In Pipedream, add a new workflow. Search for and connect the “Google Business Profile” app. Authenticate your Google account and grant the required permissions (business.manage scope).
  3. → Set the Trigger: New Google Review. Choose the trigger event “New Review” from Google Business Profile.
  4. → (Optional) Add Sentiment Analysis: Insert a step to analyze the review's sentiment using an NLP service like Google Cloud or opensource LLM models from Groq. This helps tailor your response based on whether the review is positive, neutral, or negative.
  5. →Configure the Response Action:Add an action to “Reply to Review” using the Google Business Profile API. Create an automated response template and personalize it with dynamic data from the review (such as the reviewer's name, review content, or star rating). For more advanced replies, consider using a Python script that leverages a large language model (LLM) to generate context-aware responses. If you've included sentiment analysis in your workflow, branch your logic to send different responses for positive, neutral, or negative reviews.
    Example: Python Script for LLM-based Response
    
                                        def handler(pd: "pipedream"):
                                        customer_name = pd.steps["trigger"]["event"]["reviewer"]["displayName"].split()[0]    
                                        
                                        # Create the business context for Groq or OpenAI
                                        business_name = "Top Boat Rental"  
                                        
                                        business_context = f"""You are a customer service expert representing {business_name}.
                                        
                                        Business Information:
                                        - Industry: Maritime Services
                                        - Services: Motorboat Rental
                                        - Location: Los Gigantes, Santa Cruz
                                        
                                        Response Guidelines:
                                        - Always maintain a professional and friendly tone
                                        - Be specific and address customer concerns directly
                                        - Show appreciation for feedback
                                        - Keep responses really concise but thorough
                                        - Highlight our commitment to customer satisfaction
                                        
                                        When responding to reviews:
                                        1. Thank the customer {customer_name} for their feedback
                                        2. Address naturally and briefly points they mentioned
                                        3. Sign off as Top Boat Rental Team

                                        Here are some past responses you can get inspiration from:

                                        Thank you so much! What a great review. Your words make us proud and encourage us to keep striving to deliver the best possible experience for our customers. Thank you for recommending us. Best regards from your Top Boat Rental team, who is hoping to welcome you back soon.

                                        Thank you for your wonderful feedback Jonas. It was a pleasure taking care of you and we hope you will visit us again soon. Best regards, your Top Boat Rental team

                                        What a review! Thank you so much for your amazing feedback. It is just wonderful to read how much you liked the experience and enjoyed the boats, ocean and cliffs. We will let Juan know about your very kind words for him and we appreciate that you took the time to praise our business. Please come back to visit us as it was a pleasure taking care of you. You Top Boat Rental team

                                        Dear Nicolas, thank you for your kind review. So glad you enjoyed the experience with one of our boats that do not require navigation license. Those boats are great fun and offer space and comfort to explore the beautiful cliffs of Los Gigantes. We hope you will visit us again in the future. Best, Your Top Boat Rental team
                                        
                                        Thank you so much for your wonderful review. So great to read you enjoyed the experience. We replace our boats every few years in order to always have the newest and best boats available for our customers. A great service is key to make sure you can make the best of the experience in a professional, friendly and safe environment. Thank you for recommending us and please do come back soon. Best regards from the Top Boat Rental team
                                        """
                                        
                                        # Here you would call your LLM API, e.g. OpenAI or Groq, passing the business_context and the review text
                                        # response = llm_api.generate_response(prompt=business_context + review_text)
                                        
                                        return {
                                            "business_context": business_context
                                            # "generated_response": response
                                        }

    Tip: Use the business_context and the actual review text as your prompt for the LLM API (like OpenAI or Groq) to generate a personalized, on-brand reply.

  6. → Test the Workflow: Use Pipedream’s testing tools to ensure the automation works as expected.
  7. → Deploy and Enable the Workflow: Once tested, deploy and enable the workflow. Your business will now automatically respond to new Google reviews according to your setup.
Pipedream Workflow

Pipedream Workflow

Example Workflow Outline:

  • Trigger: New review on Google Business Profile
  • (Optional) Step: Sentiment analysis of review text
  • Action: Post a personalized reply via Google Business Profile API

Pro Tips:

  • Integrate with tools like Google Sheets to log reviews and responses for record-keeping.
  • Use branching logic to escalate negative reviews to a human for manual response if needed.
  • Add notifications (e.g., Slack, email) to alert your team about new or negative reviews.

3. Full-Code: Ruby on Rails Solution & Google Business API Integration

Given the length and technical depth of this section, I’ll dedicate a special blog post to walk you through the code setup for this tool. Read the full guide here.

Final Thoughts

Automating your Google review responses can save you hours each week, ensure consistency, and help you maintain a positive brand image. Whether you choose a no-code, low-code, or full-code approach, there’s a solution that fits your needs and technical comfort level.

If you have questions or want to see more in-depth tutorials, let me know in the comments!

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